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About Exitly

We built the marketplace
we wished existed.

Exitly was founded by entrepreneurs who'd been through the frustrations of buying and selling businesses the old way - and knew there had to be a better one.

The problem we set out to solve

Every year, tens of thousands of UK business owners decide to sell. Most of them go through the same painful experience: an overpriced business transfer agent who charges 5% of the sale price, a listing buried on a tired portal alongside irrelevant competitors, a drip of unqualified enquiries, and a process that stretches on for 18 months - if they're lucky.

On the other side of the table, buyers aren't faring much better. Outdated listings. Agents who won't share financials until you've committed to a viewing. Opaque pricing. And a complete lack of tools to manage the process once you've found something interesting.

We thought: why does buying a car - or a house - feel so much more modern than buying a business?

The answer is that no one had built the right platform yet. So we did.

What Exitly is

Exitly is the UK's first digital-first marketplace purpose-built for small and medium-sized business transactions. We're not a business transfer agent in disguise. We're not a directory. We're a technology platform.

We give sellers the tools to market their businesses intelligently and confidentially, give buyers the data and process they need to make confident acquisitions, and give brokers the infrastructure to operate more efficiently.

Sellers deserve anonymity - and shouldn't have to reveal their intent until they're ready

Buyers deserve accurate information - not fluffed-up listings written to hide the truth

Advisors deserve better tools - not another email thread and a shared Google Drive

Everyone deserves a simpler process - business sales shouldn't require six months just to reach heads of terms

Our mission

“To make buying and selling a UK business as clear, efficient, and accessible as any other major financial transaction.”

Business sales are life-changing events. They represent years of hard work, significant personal risk, and - for buyers - a major financial commitment. We believe everyone involved deserves a process that respects that.

What we stand for

Founder-first

We think like operators, not agents. Every decision we make - from product features to pricing - starts with the question: is this what a founder actually needs?

Radical transparency

No hidden fees. No artificial urgency. No misleading valuations. We say what we mean, and we charge what we say we'll charge.

Trust as infrastructure

A marketplace is only as good as the trust between its participants. We invest heavily in verification, security, and dispute resolution because the integrity of the Exitly ecosystem depends on it.

Speed without shortcuts

Acquisitions are complex. We make them faster - not by skipping important steps, but by removing unnecessary friction at every stage of the process.

The people behind Exitly

A small, focused team with backgrounds in technology, finance, and entrepreneurship.

JM

Founder

Co-Founder & CEO

I sold my first business in 2019 and swore I'd never go through that process again. Exitly is the platform I wish had existed.

SR

Co-Founder

Co-Founder & CTO

The technology for doing this well already exists. We just had to put it together in a way that works for founders, not institutions.

AL

Head of Partnerships

Head of Partnerships

I've seen every way a deal can go wrong. Exitly fixes most of them.

KP

Head of Growth

Head of Growth

Great marketplaces are built on trust. Every feature we ship either increases trust or removes friction - ideally both.

We're growing.

Exitly is looking for talented people who care about making business sales better.

Contact the team

Exitly in the press

TechCrunchThe TimesCity A.M.Startups.co.uk

Press enquiries: hello@exitly.com

Ready to see what Exitly can do for you?

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