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How It Works

From first listing to final completion.
Here's the full picture.

Exitly is designed to guide both sellers and buyers through every stage of a business transaction - with the right tools, the right protections, and the right support at each step.

Standard listings are currently free for Founding Members - no payment required while 48 founding spots remaining. Premium and Featured are paid upgrades.

S

The seller journey: start to exit

1

Prepare - Understand your business's value

Before you list on Exitly, use our free AI Valuation Tool to input your revenue, adjusted profit, growth, recurring revenue, and buyer-risk factors. It returns a practical valuation range, a suggested asking price, and a clear view of which factors are enhancing or suppressing your value.

Free, takes less than 10 minutes, no account required.

2

List - Build your listing and go live

Create your Exitly listing using our guided setup. Configure your business overview, financial summary, anonymisation settings, supporting documents, and listing images. Your listing is anonymous by default: your trading name, exact location, and personal details are hidden.

After a brief review (typically same day), your listing is visible to our full buyer pool.

3

Attract & Filter Enquiries

When a verified buyer is interested, they submit an enquiry through the platform. For each enquiry, you can review the buyer's profile, accept or decline, request a signed NDA before releasing sensitive financial data, or initiate secure messaging.

You are never obligated to engage with any enquiry.

4

Qualify & Meet - Narrow down to serious buyers

Not every enquiry will lead to a meeting. The qualification stage is about identifying buyers who have genuine financial capacity, relevant experience or a credible acquisition rationale, and are aligned with your timeline and expectations.

Exitly's buyer profiles include financial qualification data, acquisition history, and stated criteria.

5

Negotiate & Receive Offers - Get to LOI

Once a buyer is sufficiently informed and interested, they'll submit an indicative offer. This typically includes headline price, proposed deal structure (cash, deferred, earnout), any key conditions, and proposed timeline.

Exitly's deal room provides a structured offer template that covers all standard terms.

6

Due Diligence - Let the buyer examine the business

Once an offer is accepted, the buyer will conduct formal due diligence. Exitly's deal room provides a secure document vault, granular access permissions, version control, a Q&A thread for due diligence queries, and a full audit trail.

Buyers typically request 3 years accounts, staff contracts, lease agreements, and supplier contracts.

7

Heads of Terms - Agree the key deal terms

Heads of Terms is a non-binding document that records the agreed deal terms before solicitors begin drafting formal contracts. Exitly provides a standard HoT template covering agreed purchase price, deal conditions, exclusivity period, and indicative completion date.

Most sellers involve their solicitor at this stage.

8

Legal & Completion - Cross the finish line

The final stage involves your solicitor and the buyer's solicitor exchanging and negotiating formal contracts. The deal room remains active for final document exchange, outstanding due diligence, completion checklist tracking, and post-completion handover notes.

Average time from listing to completion: 90-180 days.

B

The buyer journey: from search to acquisition

1

Create Your Buyer Profile

Setting up a buyer account takes 5 minutes. Provide your target sector(s) and geography, acquisition budget, experience level, and timeline. Your profile helps surface the most relevant listings and builds trust with sellers.

Verification unlocks full access to anonymous listings and detailed financials. Free, takes 24 hours.

2

Search & Discover

Browse by sector, location, revenue, profit, and asking price. Access curated collections (editor's picks, recently added, price reduced) and new listing alerts based on your saved search criteria.

Tip: Set up saved searches immediately. The best businesses receive multiple enquiries within hours of listing.

3

Review & Shortlist

Before submitting an enquiry, use the publicly available listing information to form an initial view: does the revenue and margin profile fit your target returns? Is the sector and location aligned with your capability? Add promising businesses to your Watchlist.

Build a shortlist and compare businesses side by side.

4

Enquire & Sign NDA

Submit an enquiry through the platform. Exitly routes that first message, protects seller confidentiality, and coordinates the next step before direct disclosure happens. If an NDA is required before sharing financials, you can sign it digitally in seconds.

Sellers have 72 hours to respond to enquiries.

5

Conduct Initial Review

Once you have NDA-protected access to full listing materials, begin your initial financial and operational review. Are the headline financials consistent with the detailed accounts? What risks are visible at this stage? Use Exitly's structured Q&A thread to ask specific questions.

Detailed, informed questions signal serious intent to sellers.

6

Meet the Seller

Most acquisitions - especially of owner-managed businesses - involve a personal chemistry element. Arrange a call, video meeting, or site visit through the platform. Come prepared with key questions, your background and acquisition rationale, and a sense of your timeline.

The seller is evaluating you as much as you're evaluating the business.

7

Submit an Indicative Offer

If you want to move forward, submit a non-binding offer through Exitly's deal room. Use our offer template to structure your proposed headline price, deal structure (cash/deferred/earnout), key conditions, and timeline.

A well-structured offer is far more compelling to sellers than a vague expression of interest.

8

Due Diligence - Verify before you commit

Once an indicative offer is accepted, enter the formal due diligence period. Request and receive documents securely. Track outstanding items on a shared checklist. Maintain a Q&A log. Bring in your accountant and solicitor as collaborators.

Standard due diligence covers financial, legal, and operational areas.

9

Heads of Terms & Legal

When due diligence satisfies you, agree Heads of Terms and engage solicitors to draft formal contracts. Exitly's deal room remains your coordination tool for managing outstanding queries, sharing final documents, and tracking completion milestones.

10

Completion & Handover

Completion typically involves funds transfer, contract exchange, and formal handover. Most sellers agree to a handover period (typically 1-12 weeks) to ensure knowledge transfer. Exitly's post-completion checklist helps you track supplier notifications, staff TUPE transfers, licence transfers, and key access credential handover.

Congratulations - you're a business owner.

Ready to start?

Whether you're selling or buying, Exitly walks you through every step of the process - with the right tools and support at each stage.

Standard listings are currently free for Founding Members - no payment required while 48 founding spots remaining.

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